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WEBSITE PRIVACY POLICY

 

 

INTRODUCTION

The Internet is an amazing tool. It has the power to change the way we live, and we're starting to see that potential today. With only a few mouse clicks, you can follow the news, look up facts, buy goods and services, and communicate with others from around the world. It's essential to ALCHEMY CREW LTD to help our customers retain their privacy when they take advantage of all the Internet has to offer. 

We believe your business is no one else's. Your privacy is important to you and to us. So we'll protect the information you share with us. To protect your privacy, ALCHEMY CREW LTD follows the principles set out in the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable laws on customer privacy and data protection.

This Website Privacy Policy (the “Policy”) explains what personal information we collect from you when you visit our Website or use our services and how we use, share, store and protect it. Personal information is information (or a combination of pieces of information) that allows you to be personally identified.

Other privacy principles or policies could apply depending on how you interact with us, the services you may ultimately obtain from us and the country in which you’re based in. If any other privacy policy or principles apply, we’ll let you know beforehand.

 

PERSONAL INFORMATION WE COLLECT FROM YOU AND HOW WE USE IT

We’ll tell you when we need to collect personal information from you. Generally, this information is requested from you when you create a Registration ID on our Website or when you download free software, enter a contest, order email newsletters or join a limited-access premium site with us.

We use your Personal Information for four primary purposes:

  • To make the site easier for you to use our Website and services by not having to enter information more than once. 
  • To help you quickly find software, services or information. 
  • To help us create content that is relevant to you. 
  • To alert you to product upgrades, special offers, updated information and other new services from ALCHEMY CREW LTD. 

When you join us, you provide us with your contact information, including your email address. We use this information to send you:

  • updates about your order;
  • questionnaires to measure your satisfaction with our service; and
  • announcements about new and exciting services that we offer.

If you don’t want to register or provide personal information, you can still use most of www.authenticidentity.io. but you won’t be able to access areas that require registration. 

If you decide to register, you’ll be able to select the type of information you want to receive from us by subscribing to various services, such as our electronic newsletters. If you don’t want us to communicate with you about other offers regarding ALCHEMY CREW LTD products, programs, events, or services by email, postal mail, or telephone, you can select the option stating that you don’t wish to receive marketing messages from ALCHEMY CREW LTD.

When you order from us, we’ll also ask you to provide your credit/debit card number and billing address. We use this information only to bill you for the products/services you order from us at that time. For your convenience, we do save billing information in case you want to order from us again, but we don't use this information again without your permission.

We take reasonable steps to ensure that the personal information we collect from you is:

  • limited to what we require in connection with the purposes set out in this Policy;
  • accurate and, where necessary, kept up to date; and
  • erased or rectified without delay if it’s inaccurate.

From time to time we may ask you to confirm the accuracy of your personal information.

 

NOTICE TO PARENTS

Parents or guardians: we want to help you guard your children's privacy. We encourage you to talk to your children about safe and responsible use of their personal information while using the Internet. 

The ALCHEMY CREW LTD site doesn’t publish content that is targeted to children. However, if you are concerned about your children providing ALCHEMY CREW LTD any personal information without your consent, ALCHEMY CREW LTD offers a Kids account. It allows parents to give parental consent for the collection, use and sharing of children’s (ages 12 and under) personal information online. 

 

ELECTRONIC PRODUCT REGISTRATION

When you buy and install a new product, we may ask you to register your purchase electronically. When you do, we merge your registration information with any information you've already left with us (we call that information your personal profile). If you haven't previously registered with us, we create a personal profile for you from your product registration information. If you ever want to review or update that information, you can visit the Profile Center, click on Update Profile, and edit any of the Personal Information in your profile. If you haven't already created a Registration ID, we’ll ask you to do so. This ensures that only you can access your information.

 

CUSTOMER PROFILES

As mentioned above, every registered customer has a unique personal profile. Each profile is assigned a unique personal identification number, which helps us ensure that only you can access your profile.

When you register, we create your profile, assign a personal identification number, then send this personal identification number back to your hard drive in the form of a cookie, which is a very small bit of code. This code is uniquely yours. It is your passport to seamless travel across www.authenticidentity.io, allowing you to download free software, order free newsletters, and visit premium sites without having to fill out registration forms with information you've already provided. Even if you switch computers, you won't have to re-register – just use your Registration ID to identify yourself. 

 

THE LEGAL BASIS FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

We must have a legal basis to collect and use your personal information. In most cases, the legal basis will be one of the following:

  • To fulfill our contractual obligations to you. For example, to sell products, provide services, establish and maintain your account, communicate with you about our products/services or to make or receive payments.
  • To comply with our legal, regulatory and audit obligations. In particular, ALCHEMY CREW LTD is subject to laws and regulations in the countries it operates which may require us to collect and retain certain information about the use of our products/services.
  • To meet our legitimate interests and those of third parties. For example, to understand how you use our products/services, which allows us to derive knowledge that enables us to develop new products/services.

When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms.

We may obtain your consent to collect and use certain types of personal information when we are required to do so by law. If we ask for your consent to process your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this Policy.

 

HOW WE SHARE YOUR PERSONAL INFORMATION

ALCHEMY CREW LTD may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ALCHEMY CREW LTD or on its Website; (b) protect and defend the rights or property of ALCHEMY CREW LTD and its affiliates, and, (c) act in urgent circumstances to protect the personal safety of users of ALCHEMY CREW LTD, its websites, or the public.

Also, we occasionally hire other companies to provide limited services on our behalf, including but not limited to packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We may also share certain information to Alchemy companies in order for us to provide services to you. We’ll only provide those companies your personal information if they need it to deliver a service to you on our behalf. In such cases, they will be required to safeguard your personal information and will be prohibited from using that information for any purpose other than to provide the service to you.

We may also share certain information to Alchemy group companies in order for us to provide services to you.

Additionally, we reserve the right to share your personal information with third parties:

  • In connection with a corporate change, including a merger, acquisition or sale of all or any relevant portion of our business or assets;
  • where appropriate to protect against fraud or verify or enforce our terms of use, our other rights, or other applicable policies;
  • In order to obtain advice from professional advisors, including but not limited to lawyers, bankers, auditors, accountants and insurers.

Because we operate as part of a global business, the recipients referred to above may be located outside the jurisdiction in which you are located (or in which we provide the services). See the section on “ How We Transfer Your Data Internationally” below for more information.

Unless otherwise stated in this Policy, your personal information is never shared outside the company without notice or your consent.

 

HOW WE TRANSFER YOUR PERSONAL INFORMATION INTERNATIONALLY

ALCHEMY CREW LTD is a United Kingdom headquartered company. We may sometimes share your personal information among our affiliates, subsidiaries, agents or ALCHEMY CREW LTD service providers and other third parties that are located outside the United Kingdom or the European Union. These jurisdictions may have different laws and data protection compliance requirements, with some providing more protection than others. ALCHEMY CREW LTD will take appropriate steps to ensure your personal information is handled as described in this Policy.

Where required, we comply with applicable legal frameworks relating to the transfer of personal information. For example, under the European rules designed to adequately protect personal information transferred outside the European Economic Area we transfer personal information on the basis of determinations by the European Commission that certain countries adequately protect personal information, approved Model Contractual Clauses and/or other valid transfer mechanisms.

 

HOW WE STORE YOUR PERSONAL INFORMATION

Inside ALCHEMY CREW LTD, your personal information is stored in password-controlled servers with limited access. Your information may be stored and processed in the United Kingdom or any other country where ALCHEMY CREW LTD, its subsidiaries, affiliates, agents or service providers are located.

For more information about how we store your personal information, please contact us using the details at the end of this Policy.

 

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

We’ll retain copies in a form that permits identification for as long as we deem necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. In particular, we’ll retain personal information for as long as it is needed to establish, exercise or defend any legal rights.

 

HOW WE ENSURE SECURITY OF YOUR PERSONAL INFORMATION

ALCHEMY CREW LTD has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored.

ALCHEMY CREW LTD maintains both technical and organizational measures that comply with applicable legal standards to secure such information from unauthorized access and use, accidental or unlawful alteration and destruction, and other unlawful or unauthorized forms of use. These measures are aimed at ensuring the on-going integrity and confidentiality of your personal information and are evaluated on a regular basis.

For example, when you place orders or access your personal account information, you're utilizing secure server software (SSL), which encrypts your personal information before it's sent over the Internet. SSL is one of the safest encryption technologies available.

In addition, ALCHEMY CREW LTD has put in place internal policies, procedures and processes concerning the privacy and confidentiality of your personal information and it holds its employees accountable for complying with these policies, procedures and processes.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your username and password, so please don’t share these with others.

 

YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

We’ll provide you with the means to ensure that the Personal information we collect and store about you is correct and current. You may review and update this information at any time at the Visitor Center through your ID link and password link or email us at [email protected]. There, you will be able to:

  • View and edit personal information you have already given us. 
  • Tell us whether you want us to send you marketing information, or whether you want third parties to send you their offers by postal mail. 
  • Sign up for electronic newsletters about our services and products. 
  • Once you register, you won't need to do it again. Wherever you go onwww.authenticidentity.io, your information stays with you. 

Subject to local law, you also have certain rights regarding your personal information. These include the following rights to:

  • A right to access the personal information we hold about you.
  • A right to rectify the personal information we hold about you.
  • A right to erase the personal information we hold about you.
  • A right to restrict our use of your personal information.
  • A right object to our use of your personal information.
  • A right to receive your personal information in a usable electronic format and transmit it to a third party (a right to data portability).
  • A right to lodge a complaint with your local data protection authority.

If you would like to discuss or exercise such rights, please contact us by using the details at the end of this Policy.

 

HOW WE MAKE CHANGES TO THIS POLICY

We may modify or update this Policy from time to time.

If we change this Policy, we’ll notify you of the changes. Where changes to this Policy will have a substantial impact on you, we’ll give you sufficient advance notice so that you have the opportunity to exercise your rights (e.g. to object to our use of your personal information).

 

HOW TO CONTACT US

ALCHEMY CREW LTD is the controller responsible for the personal information we collect and use about you.

If you have questions or concerns regarding the way in which your personal information has been used, please contact us using the details provided below.

Email address: [email protected]

Registered address: 5 Jardine House, Harrovian Business Village, Bessborough Road, Harrow HA1 3EX

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we haven’t been able to assist with your complaint or concern, you have the right to make a complaint to the data protection authority of the United Kingdom, the Information Commissioner’s Office using their website https://ico.org.uk/ or the data protection authority applicable to you.